Behaviour of Digital Consumers

What is web 2.0 & web 3.0?
Web 2.0 is about sharing over the internet, it allows users to be able to interact and collaborate with one another through the Internet. Slowly, users become from consumers to prosumers. They are involved in creating the products and services, customizing the products to suit their needs.

How about web 3.0? Well in web 3.0, search engines are implemented. In the past we are always searching for the things we want but now we have engines to help us to search in a more efficient way. It is basically a web of data. Example the Google search engine and translator. It helps us to search the things we want, all we need to do is just type out the key words, the translator help us to translate those foreign language to our mother tongue. Drag and Drop function! It gives us the freedom to customize how the website looks, like wordpress. Things are like becoming more 3D, more mobility, mixing real world and virtual world together. There are also sayings that web 3.0 is letting the Internet help us do the work instead of us.

The following link has a great explanation regarding Web 3.0:
http://www.labnol.org/internet/web-3-concepts-explained/8908/


Imagine that you are purchasing a laptop for your schoolwork. As a digital consumers, how do you know which laptop is more suitable for you, and what are the different medias that you can use to make your decision for the purchasing of the laptop.

There are quite a few medias I can use but let's be frank, we will first look which are the few that we like, some may look at the specs or some may just look at the design or even both. For me, I look for the specs, design and whether is it expensive or not. I actually asked my boyfriend, who knows a lot in hardwares and interested in hardwares. I asked him through phone and MSN.

Well, and as humans, we would love to get more opinions before we actually buy even though we already know in our mind we going to get it if we actually love it. So yes, I will ask in Facebook (commonly use) as well as Twitter. BUT! As I said, Facebook are commonly use, hence, there are times which my posts will get push back by other posts which ended up no one, who is experienced, read my post. So I ended up going back to my MSN, look for whoever are in IT based course, and start asking them which is best for my course and worth it, or not?

DigiMarketing

-List some examples of Traditional Marketing and Digital Marketing techniques.

Traditional Marketing:
Television
Brochure
Radio/FM
Poster
Mailing
Telemarketing
Newspaper
Magazine
SMS
Cinema Advertisements

Digital Marketing:
Email
Website
Social Network/Marketing
Internet
Mobile Applications
Google Search
Nuff Ads
xinmsn
YouTube
Blogs

-What Is Viral Marketing?
Through the help of social networks to increase the brand's awareness or products' sales. It encourages people to pass message to others.

-List FIVE different social media tools for digital marketing.
Social Networking, Blogs, Online Videos, Instant Messaging/ Messenger, Virtual world

-List out the pros and cons of using email as the DigiMarketing strategy.
Pros:
Words are spread quicker and faster
Capture the interest of Consumers more easily
It is more worthy than traditional marketing for the companies
Google search helps consumer get their things fast and easy
Easy to navigate

Cons:
Once a mistake is made, words spread fast as well
Need a lot of people to help spread the message
Consumer expects fast reply when they question about something
Companies must update their websites regularly