What is the name of the company and nature of the company business in the video?
StandingSushi Bar, a restaurant that sells sushi. They claim themselves the best sushi in Singapore, with the fresh ingredients from Japan(temporary sourcing from other countries due to risk of radiation), Australia and Norway.
What is the objectives of the Video?
To let other companies, restaurants and other services to know the benefits of social media tools, mobile applications. Basically how to gain reputation from it.
How does the company make use new media technology for improving business. (Give some examples that the business owner mentioned in the video)
The owner actually make use of social media to increase the awareness of the restaurant and HungryGoWhere. Basically, users are able to review, comments and rate about the restaurants. HungryGoWhere will actually show the top few of the sushi restaurants to the users and Standing Sushi Bar is basically the top in the list.
Which are the social media that the company use, and what is the benefits of the social media that the company use?
Twitter- to monitor feedback, its very interactive, users can send direct messages, public messages. Able to know whether users are talking about the StandingSushi Bar, about other restaurants or just about sushi. It gives instant feedback and directly from the customers. Its like a chat, a conversation.
Facebook Fan page- Information about the food and restaurant, like promotions, photos. People will be able to comment but not exactly that communication.
Blog- A journal for experiences that the owner is going through and resources for people as well as the owner himself.
Foursquare - Location service based application. Users who checked in through foursquare, are able to publish it into Facebook as well. It actually spreads the awareness of the restaurant.
Social Media makes people feel like they are actually a part of the business, like they are involve in it too.
Who are the targeted audiences for the company? How does new social media benefits these targeted audiences?
The youths as well as those who actually use mobiles to serve social media, the professional crowd. Example will be a person who use Twitter. There was a promotion that is specific for Twitter, that is when a customer came into a restaurant they only need to say Twitter and they will get a discount. So the benefit is, they actually gain a discount by using social media.
What is Chalkboard, and how it works?
It is like a digital Chalkboard, where it helps to spread your promotion around. Just that, instead of just a chalkboard in front of your shop where only people who walk pass will know about it, it spreads to the people who are in 1km radius. Basically, a location based advertisement. It also helped to automatically share to Facebook and Twitter, so that companies need not go to Twitter and Facebook just to update on the promotion. It also shows the how many people had view the promotion.
How does Chalkboard connects people?
It connects mobile back to the web, so people who are using mobile send messages and people surfing net are able to view. People who are using mobile are also able to view it. Another thing is that Chalkboard allows connection to Twitter as well as Facebook.
What are the critical success factors for using Chalkboard application?
They actually asked help from the outside to try on the application and the people will give them feedback. Like when they ask the people outside to type in the message they wish to convey, the people will actually asked "Well, then how are they going to reach my place?". So eventually, they know they need to put a view map for the customers to know the location.
Every promotion you send, you can see whether it is working or not.
What are the rules and trends for SME (Small Medium Enterprises) when using online social media technologies?
1. Getting on social media is a must- it is proven and it works.
2. Don't get discourage by bad feedback - it's critic, respond well and potential customers will respect you for it.
3. Don't be scare to try out new things in advertising. Online social marketing is the new frontier.
Trends:
1. More and more people will be using smartphones and more and more people will be able to interact and communicate with one another, quickly.
2. Technology cost for marketing will go down because of the improvements they going to have. So effectively, they will find that traditional media will be able to have their marketing cost drive to even down further. Retailers will be able to advertise much more effectively.
3. Content deliver - Smartphone is sort of a good effect on social marketing, able to pass through the key messages that's relevant to the users.
4. Businesses can actually make use of the fact that users are using social media to post about their everyday life which not only includes friends, family but as well as businesses, brands, neighborhood.
Monday, May 16, 2011
Tuesday, May 10, 2011
Week 3 Task
Sentosa
Sentosa, a small island located just 15minutes away from the city, is the main attraction for the tourist who came to Singapore. In 2010, the biggest attraction in Sentosa was opened: Resort World with its theme park, Universal Studios. If you would like to do some shopping, Sentosa has a lot of boutiques for you to shop around, be it clothes, souvenirs, food and beverages. Or maybe some romantic dinner with your love, it is also available in Sentosa. Getting tired and need some rest? Hotels can be found everywhere in Sentosa. Want to have some fun? Our Universal Studios and Golf Clubs are there for you to enjoy. Tourists are able to take cable car service back to Harbourfront after the long day, they will be able to see the sceneries during the night. Beaches are found in Sentosa, so you may just bring your swimsuit down and play some water sports, even if you had forgotten to bring one, there will be shops selling them. Sentosa is a combination of enjoyment, relaxing and nature. For any more information, just download the iPhone application for Sentosa, and there's no scare to be lost or out of enjoyment!
Sentosa, a small island located just 15minutes away from the city, is the main attraction for the tourist who came to Singapore. In 2010, the biggest attraction in Sentosa was opened: Resort World with its theme park, Universal Studios. If you would like to do some shopping, Sentosa has a lot of boutiques for you to shop around, be it clothes, souvenirs, food and beverages. Or maybe some romantic dinner with your love, it is also available in Sentosa. Getting tired and need some rest? Hotels can be found everywhere in Sentosa. Want to have some fun? Our Universal Studios and Golf Clubs are there for you to enjoy. Tourists are able to take cable car service back to Harbourfront after the long day, they will be able to see the sceneries during the night. Beaches are found in Sentosa, so you may just bring your swimsuit down and play some water sports, even if you had forgotten to bring one, there will be shops selling them. Sentosa is a combination of enjoyment, relaxing and nature. For any more information, just download the iPhone application for Sentosa, and there's no scare to be lost or out of enjoyment!
Wednesday, May 4, 2011
Digital Marketing Campaign - Clickablility
1. What is the name of the company and nature of the company business in the video?
Upfront Media, a consultancy firm that offers marketing solutions to companies that need advertising to boost themselves.
2. What are some of the strategies that the company would implement for the New Media campaign for their clients?
First, they would check whether the company is ready for it, their objectives are suited for the social media since social is only more for long term products. As social media is for companies to introduce themselves first and slowly build up a relationship between the companies and consumers.
3.How does the company determines which social media tools that is appropriate for the clients’ branding?
For restaurant, it would be recommended to use social media tools to advertise on their unique/specials which will be Twitter. For more of a communication feel will be Facebook. For tutorials like how-to-do, will be having a Youtube channel for the viewers to find what they wish to learn and know.
4. Give the example that the company stated as the successful digital marketing campaign.
The Out Spies campaign. After the campaign started for 3 months, the product's sales went up by 27%. It was able to be so successful through viral marketing.
5. What are the Marketing strategy that the company mentioned to gain customer loyalty?
Be honest to the customers, let them know about the pros and the cons of the products. Customers are also be able to comment about the products, feedback about it and companies are to reply them in a way which clear the doubts of the customers as well as able to take in the feedback.
6. What did the video mentioned about succeeding in Social media marketing?
Think long term since it is an investment, know the target market well and able to take in critics. Another thing will be able to form a good relationship with the customers.
Upfront Media, a consultancy firm that offers marketing solutions to companies that need advertising to boost themselves.
2. What are some of the strategies that the company would implement for the New Media campaign for their clients?
First, they would check whether the company is ready for it, their objectives are suited for the social media since social is only more for long term products. As social media is for companies to introduce themselves first and slowly build up a relationship between the companies and consumers.
3.How does the company determines which social media tools that is appropriate for the clients’ branding?
For restaurant, it would be recommended to use social media tools to advertise on their unique/specials which will be Twitter. For more of a communication feel will be Facebook. For tutorials like how-to-do, will be having a Youtube channel for the viewers to find what they wish to learn and know.
4. Give the example that the company stated as the successful digital marketing campaign.
The Out Spies campaign. After the campaign started for 3 months, the product's sales went up by 27%. It was able to be so successful through viral marketing.
5. What are the Marketing strategy that the company mentioned to gain customer loyalty?
Be honest to the customers, let them know about the pros and the cons of the products. Customers are also be able to comment about the products, feedback about it and companies are to reply them in a way which clear the doubts of the customers as well as able to take in the feedback.
6. What did the video mentioned about succeeding in Social media marketing?
Think long term since it is an investment, know the target market well and able to take in critics. Another thing will be able to form a good relationship with the customers.
Tuesday, May 3, 2011
Digital Marketing Campaign - Fashionista
Different companies have different ways of marketing campaign and the several points taken are as below.
Geographic
First to take note of will be which area will the product most probably be more popular in, where the company's marketing campaign will take place in.
As seen from the picture, the video is more popular in more developed & urban countries, example Japan, Italy. Those countries are more advance in technology and hence able to have access to Youtube to view the video and as well as able to have webcam to access to Fashionista. Another point will be that citizens living in the countries are able to afford to buy the technology to have access to all this as well as to afford the clothes.
Demographic
Second point will be the profile of the customers. What age group, genders and etc. will most probably popular in?
As seen from the videos, the company is targeting more on females. The clothes that are shown are for females and are mostly mature and professional clothings. Hence, I believe it is more for office ladies around 20 - 40, with an average income.
Psychographic
Different customers are normally group into different categories according to their lifestyles. It makes the company find it easier to minimize the targeted group.
Seeing from the video, the targeted group should be interested in clothings as well as online shopping. Mostly will be either customers who are lazy to go outside and shop themselves or customers who are simply too busy to go out on street and do some shopping. Another group of customers will be that customers who are lazy to try on clothes, can actually use Fashionista as long as they have a webcam connected to their computer or laptop.
They are most probably the group of customers who always do online shopping or maybe just simply amazed by the technology and love to try it out.
Behavioral
Technographic
As the video is posted online through the Internet, customers must be able to access the Internet in order to watch this video. They should also have webcam in order to try the Fashionista out as well as interests them. It works like a viral marketing, people will start spreading and spreading the words out by embeding the video to social medias or just by showing to their friends.
Geographic
First to take note of will be which area will the product most probably be more popular in, where the company's marketing campaign will take place in.
As seen from the picture, the video is more popular in more developed & urban countries, example Japan, Italy. Those countries are more advance in technology and hence able to have access to Youtube to view the video and as well as able to have webcam to access to Fashionista. Another point will be that citizens living in the countries are able to afford to buy the technology to have access to all this as well as to afford the clothes.
Demographic
Second point will be the profile of the customers. What age group, genders and etc. will most probably popular in?
As seen from the videos, the company is targeting more on females. The clothes that are shown are for females and are mostly mature and professional clothings. Hence, I believe it is more for office ladies around 20 - 40, with an average income.
Psychographic
Different customers are normally group into different categories according to their lifestyles. It makes the company find it easier to minimize the targeted group.
Seeing from the video, the targeted group should be interested in clothings as well as online shopping. Mostly will be either customers who are lazy to go outside and shop themselves or customers who are simply too busy to go out on street and do some shopping. Another group of customers will be that customers who are lazy to try on clothes, can actually use Fashionista as long as they have a webcam connected to their computer or laptop.
They are most probably the group of customers who always do online shopping or maybe just simply amazed by the technology and love to try it out.
Behavioral
Technographic
As the video is posted online through the Internet, customers must be able to access the Internet in order to watch this video. They should also have webcam in order to try the Fashionista out as well as interests them. It works like a viral marketing, people will start spreading and spreading the words out by embeding the video to social medias or just by showing to their friends.
Monday, May 2, 2011
Case Study 1
List out the advantages of using youtube as one of the marketing tools.
-New users tend to browse around and may step upon the company's videos
-Comments can be shared by the users, gives users freedom of speech --> good comments will increase the awareness of the company
-Companies can add their website URL in the videos
-Companies can offer a price and ask the Youtube users to help the company create videos
-Youtube is free
-Embedding is allowed --> Able to post on social networks
-Ratings are given --> The higher the rate/views, the more it will shown up in the top few during search as well as in the homepage
-Tags can be used, users will be able to search easier
-It is easy to use
-Users can subscribe and able to know when new videos will be uploaded by the companies
What are the features available from youtube that makes it successful as the marketing tools for the company?
-Ratings
-Comments
-Search
-URL in videos
-Tags
-Subscription
-Embedding
-Views
-Related Videos
-New users tend to browse around and may step upon the company's videos
-Comments can be shared by the users, gives users freedom of speech --> good comments will increase the awareness of the company
-Companies can add their website URL in the videos
-Companies can offer a price and ask the Youtube users to help the company create videos
-Youtube is free
-Embedding is allowed --> Able to post on social networks
-Ratings are given --> The higher the rate/views, the more it will shown up in the top few during search as well as in the homepage
-Tags can be used, users will be able to search easier
-It is easy to use
-Users can subscribe and able to know when new videos will be uploaded by the companies
What are the features available from youtube that makes it successful as the marketing tools for the company?
-Ratings
-Comments
-Search
-URL in videos
-Tags
-Subscription
-Embedding
-Views
-Related Videos
Best Practices of DigiMarketing
-Give an example a company using Microsite as their marketing strategy.
POSB/DBS
-What are the benefits of developing Microsite for the company?
Contain only small number of pages with a URL separate from main site focusing on specific products/services
Effectively include interaction with quizzes, downloads, quizzes, games
Selling clearance or discounted items, selling products to businesses (vs. consumers), promoting new merchandise, or trying out a new product line
Solving the problems of having too many words and things in homepage, which always frustrates the users
It will perform better in search engines
POSB/DBS
-What are the benefits of developing Microsite for the company?
Contain only small number of pages with a URL separate from main site focusing on specific products/services
Effectively include interaction with quizzes, downloads, quizzes, games
Selling clearance or discounted items, selling products to businesses (vs. consumers), promoting new merchandise, or trying out a new product line
Solving the problems of having too many words and things in homepage, which always frustrates the users
It will perform better in search engines
Wednesday, April 27, 2011
Behaviour of Digital Consumers
What is web 2.0 & web 3.0?
Web 2.0 is about sharing over the internet, it allows users to be able to interact and collaborate with one another through the Internet. Slowly, users become from consumers to prosumers. They are involved in creating the products and services, customizing the products to suit their needs.
How about web 3.0? Well in web 3.0, search engines are implemented. In the past we are always searching for the things we want but now we have engines to help us to search in a more efficient way. It is basically a web of data. Example the Google search engine and translator. It helps us to search the things we want, all we need to do is just type out the key words, the translator help us to translate those foreign language to our mother tongue. Drag and Drop function! It gives us the freedom to customize how the website looks, like wordpress. Things are like becoming more 3D, more mobility, mixing real world and virtual world together. There are also sayings that web 3.0 is letting the Internet help us do the work instead of us.
The following link has a great explanation regarding Web 3.0:
http://www.labnol.org/internet/web-3-concepts-explained/8908/
Imagine that you are purchasing a laptop for your schoolwork. As a digital consumers, how do you know which laptop is more suitable for you, and what are the different medias that you can use to make your decision for the purchasing of the laptop.
There are quite a few medias I can use but let's be frank, we will first look which are the few that we like, some may look at the specs or some may just look at the design or even both. For me, I look for the specs, design and whether is it expensive or not. I actually asked my boyfriend, who knows a lot in hardwares and interested in hardwares. I asked him through phone and MSN.
Well, and as humans, we would love to get more opinions before we actually buy even though we already know in our mind we going to get it if we actually love it. So yes, I will ask in Facebook (commonly use) as well as Twitter. BUT! As I said, Facebook are commonly use, hence, there are times which my posts will get push back by other posts which ended up no one, who is experienced, read my post. So I ended up going back to my MSN, look for whoever are in IT based course, and start asking them which is best for my course and worth it, or not?
Web 2.0 is about sharing over the internet, it allows users to be able to interact and collaborate with one another through the Internet. Slowly, users become from consumers to prosumers. They are involved in creating the products and services, customizing the products to suit their needs.
How about web 3.0? Well in web 3.0, search engines are implemented. In the past we are always searching for the things we want but now we have engines to help us to search in a more efficient way. It is basically a web of data. Example the Google search engine and translator. It helps us to search the things we want, all we need to do is just type out the key words, the translator help us to translate those foreign language to our mother tongue. Drag and Drop function! It gives us the freedom to customize how the website looks, like wordpress. Things are like becoming more 3D, more mobility, mixing real world and virtual world together. There are also sayings that web 3.0 is letting the Internet help us do the work instead of us.
The following link has a great explanation regarding Web 3.0:
http://www.labnol.org/internet/web-3-concepts-explained/8908/
Imagine that you are purchasing a laptop for your schoolwork. As a digital consumers, how do you know which laptop is more suitable for you, and what are the different medias that you can use to make your decision for the purchasing of the laptop.
There are quite a few medias I can use but let's be frank, we will first look which are the few that we like, some may look at the specs or some may just look at the design or even both. For me, I look for the specs, design and whether is it expensive or not. I actually asked my boyfriend, who knows a lot in hardwares and interested in hardwares. I asked him through phone and MSN.
Well, and as humans, we would love to get more opinions before we actually buy even though we already know in our mind we going to get it if we actually love it. So yes, I will ask in Facebook (commonly use) as well as Twitter. BUT! As I said, Facebook are commonly use, hence, there are times which my posts will get push back by other posts which ended up no one, who is experienced, read my post. So I ended up going back to my MSN, look for whoever are in IT based course, and start asking them which is best for my course and worth it, or not?
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