Digital Marketing Campaign - Fashionista

Different companies have different ways of marketing campaign and the several points taken are as below.

Geographic

First to take note of will be which area will the product most probably be more popular in, where the company's marketing campaign will take place in.



As seen from the picture, the video is more popular in more developed & urban countries, example Japan, Italy. Those countries are more advance in technology and hence able to have access to Youtube to view the video and as well as able to have webcam to access to Fashionista. Another point will be that citizens living in the countries are able to afford to buy the technology to have access to all this as well as to afford the clothes.

Demographic
Second point will be the profile of the customers. What age group, genders and etc. will most probably popular in?



As seen from the videos, the company is targeting more on females. The clothes that are shown are for females and are mostly mature and professional clothings. Hence, I believe it is more for office ladies around 20 - 40, with an average income.

Psychographic
Different customers are normally group into different categories according to their lifestyles. It makes the company find it easier to minimize the targeted group.

Seeing from the video, the targeted group should be interested in clothings as well as online shopping. Mostly will be either customers who are lazy to go outside and shop themselves or customers who are simply too busy to go out on street and do some shopping. Another group of customers will be that customers who are lazy to try on clothes, can actually use Fashionista as long as they have a webcam connected to their computer or laptop.

They are most probably the group of customers who always do online shopping or maybe just simply amazed by the technology and love to try it out.

Behavioral


Technographic
As the video is posted online through the Internet, customers must be able to access the Internet in order to watch this video. They should also have webcam in order to try the Fashionista out as well as interests them. It works like a viral marketing, people will start spreading and spreading the words out by embeding the video to social medias or just by showing to their friends.