-Give an example a company using Microsite as their marketing strategy.
POSB/DBS
-What are the benefits of developing Microsite for the company?
Contain only small number of pages with a URL separate from main site focusing on specific products/services
Effectively include interaction with quizzes, downloads, quizzes, games
Selling clearance or discounted items, selling products to businesses (vs. consumers), promoting new merchandise, or trying out a new product line
Solving the problems of having too many words and things in homepage, which always frustrates the users
It will perform better in search engines
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