Clickability - Chalkboard

What is the name of the company and nature of the company business in the video?

StandingSushi Bar, a restaurant that sells sushi. They claim themselves the best sushi in Singapore, with the fresh ingredients from Japan(temporary sourcing from other countries due to risk of radiation), Australia and Norway.


What is the objectives of the Video?

To let other companies, restaurants and other services to know the benefits of social media tools, mobile applications. Basically how to gain reputation from it.


How does the company make use new media technology for improving business. (Give some examples that the business owner mentioned in the video)

The owner actually make use of social media to increase the awareness of the restaurant and HungryGoWhere. Basically, users are able to review, comments and rate about the restaurants. HungryGoWhere will actually show the top few of the sushi restaurants to the users and Standing Sushi Bar is basically the top in the list.



Which are the social media that the company use, and what is the benefits of the social media that the company use?

Twitter- to monitor feedback, its very interactive, users can send direct messages, public messages. Able to know whether users are talking about the StandingSushi Bar, about other restaurants or just about sushi. It gives instant feedback and directly from the customers. Its like a chat, a conversation.
Facebook Fan page- Information about the food and restaurant, like promotions, photos. People will be able to comment but not exactly that communication.
Blog- A journal for experiences that the owner is going through and resources for people as well as the owner himself.
Foursquare - Location service based application. Users who checked in through foursquare, are able to publish it into Facebook as well. It actually spreads the awareness of the restaurant.

Social Media makes people feel like they are actually a part of the business, like they are involve in it too.


Who are the targeted audiences for the company? How does new social media benefits these targeted audiences?

The youths as well as those who actually use mobiles to serve social media, the professional crowd. Example will be a person who use Twitter. There was a promotion that is specific for Twitter, that is when a customer came into a restaurant they only need to say Twitter and they will get a discount. So the benefit is, they actually gain a discount by using social media.


What is Chalkboard, and how it works?

It is like a digital Chalkboard, where it helps to spread your promotion around. Just that, instead of just a chalkboard in front of your shop where only people who walk pass will know about it, it spreads to the people who are in 1km radius. Basically, a location based advertisement. It also helped to automatically share to Facebook and Twitter, so that companies need not go to Twitter and Facebook just to update on the promotion. It also shows the how many people had view the promotion.


How does Chalkboard connects people?

It connects mobile back to the web, so people who are using mobile send messages and people surfing net are able to view. People who are using mobile are also able to view it. Another thing is that Chalkboard allows connection to Twitter as well as Facebook.


What are the critical success factors for using Chalkboard application?

They actually asked help from the outside to try on the application and the people will give them feedback. Like when they ask the people outside to type in the message they wish to convey, the people will actually asked "Well, then how are they going to reach my place?". So eventually, they know they need to put a view map for the customers to know the location.

Every promotion you send, you can see whether it is working or not.


What are the rules and trends for SME (Small Medium Enterprises) when using online social media technologies?

1. Getting on social media is a must- it is proven and it works.
2. Don't get discourage by bad feedback - it's critic, respond well and potential customers will respect you for it.
3. Don't be scare to try out new things in advertising. Online social marketing is the new frontier.

Trends:
1. More and more people will be using smartphones and more and more people will be able to interact and communicate with one another, quickly.
2. Technology cost for marketing will go down because of the improvements they going to have. So effectively, they will find that traditional media will be able to have their marketing cost drive to even down further. Retailers will be able to advertise much more effectively.
3. Content deliver - Smartphone is sort of a good effect on social marketing, able to pass through the key messages that's relevant to the users.
4. Businesses can actually make use of the fact that users are using social media to post about their everyday life which not only includes friends, family but as well as businesses, brands, neighborhood.