Digital Marketing Campaign - Clickablility

1. What is the name of the company and nature of the company business in the video?

Upfront Media, a consultancy firm that offers marketing solutions to companies that need advertising to boost themselves.


2. What are some of the strategies that the company would implement for the New Media campaign for their clients?

First, they would check whether the company is ready for it, their objectives are suited for the social media since social is only more for long term products. As social media is for companies to introduce themselves first and slowly build up a relationship between the companies and consumers.


3.How does the company determines which social media tools that is appropriate for the clients’ branding?

For restaurant, it would be recommended to use social media tools to advertise on their unique/specials which will be Twitter. For more of a communication feel will be Facebook. For tutorials like how-to-do, will be having a Youtube channel for the viewers to find what they wish to learn and know.


4. Give the example that the company stated as the successful digital marketing campaign.

The Out Spies campaign. After the campaign started for 3 months, the product's sales went up by 27%. It was able to be so successful through viral marketing.


5. What are the Marketing strategy that the company mentioned to gain customer loyalty?

Be honest to the customers, let them know about the pros and the cons of the products. Customers are also be able to comment about the products, feedback about it and companies are to reply them in a way which clear the doubts of the customers as well as able to take in the feedback.


6. What did the video mentioned about succeeding in Social media marketing?

Think long term since it is an investment, know the target market well and able to take in critics. Another thing will be able to form a good relationship with the customers.